Chung, Genevieve C. .
Go Wild! Increasing Botany Enrollment with Native Florida Wildflowers.
Broward College is a urban, multi - ethnic, cultural, campus community college of 68,000 students. Limited interest in our botany course resulted in being able to offer only one section per year. This accommodated a maximum of twenty students each academic year. Starting in 2006 an intense marketing campaign was instituted to generate more student interest in the botany lecture and lab course. Among the strategies utilized was the incorporation of germinating native Florida wildflower seedlings by students. These seedlings were then planted around our 150 acre Central campus. This continuing visible reminder of students' botanical successes has attracted butterflies and more students to botany. Student interest now supports 6 lecture and 10 lab courses each academic year. We now involve 240 students each year in the wonders of plants. This and other marketing strategies that have been successful in recruiting more students to populate our botany courses will be elaborated.
Elaboration of marketing strategies that were successful in recruiting more students in a community college to botany courses and the field of botany.
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Broward College Native Florida Wildflowers home page
1 - Broward College, Biology, 3501 SW Davie Road, Davie, Fl, 33314, USA
community college botany
Presentation Type: Poster:Posters for Sections
Location: Hall A/Convention Center
Date: Monday, August 2nd, 2010
Time: 5:30 PM